“If history were taught in the form of stories, it would never be forgotten.”

-Rudyard Kipling

Whether you need to develop your next generation of leaders, connect global teams, boost sales effectiveness, or keep your workforce engaged and motivated, Ariel can tackle your most pressing business challenges to ensure that your teams write, speak, lead, and sell with impact and emotional intelligence.


Let’s start at the beginning

Ariel founded by Belle Linda Halpern and Kathy Lubar (both still active Ariel members!)


Ariel incorporated
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European facilitators added to better serve global clients


Awarded ISA "Business of the Year Award"
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American Express signs large deal; Ariel publishes Leadership Presence book; new clients include KPMG, Federal Reserve, Harvard Business School, McKinsey, and Time Warner


Company grows to 25 staff and 50 facilitators

New clients include Procter and Gamble, Citi, and Booz Allen; revenue breaks $7 million with 30% coming from non-U.S. business; releases Virtual Presence program.


Ariel sold to Renovus Capital Partners
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Ariel sold to Renovus Capital Partners, joining a portfolio of innovative training providers.


Ariel acquires The Baron Group
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Ariel acquires The Baron Group to add new programs in sales effectiveness; Ariel launches its outreach program and begins pro bono and discounted leadership programs with select non-profits; opens Australia distributorship.


Ariel acquires Better Communications
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Ariel acquires Better Communications to add an extensive portfolio in strategic writing programs.


Ariel reinvents itself
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Ariel reinvents itself, putting a new management team in place to take the company to the next level, focusing on three core areas — leadership development, strategic writing and sales effectiveness.


Ariel launches new website!

Ariel launches new website; Presence Essentials, a self-paced digital offering, is released.

Team CTA

Experienced professionals invested in your success

Dedicated to helping leaders and their teams write, speak, lead, and sell with impact.

Meet our Team

We have a program for you!

Learn more about our programs for leadership development, strategic writing, and sales effectiveness. Ariel works with all levels of the organization to help you meet today’s business challenges.

We have a program for you!