Enjoy higher conversions and improved
customer relationships

Everyone dislikes being sold to and is bored to tears by data overkill, but everybody loves a good story. In our training program, Storytelling for Sales Professionals, your sales team will learn to overcome customer resistance and influence buying decisions by mastering the art of strategic storytelling.

In a competitive marketplace, your sales team will stand out

For more than 25 years, Ariel has developed, tested, and refined powerful and authentic communication skills to drive better business performance. In Storytelling for Sales Professionals our experience facilitators combine best practices from actor training with specific, actionable business behaviors to teach your sales team to:

  • Build rapport with prospects
    Engaging and relevant stories help prospects connect with your sales team.
  • Convey the value of your product or service
    Good stories stick and lead to meaningful conversations. Prospects pay attention and retain information about your products or services when it is presented in the form of a story, particularly when it’s made relevant to their situation.
  • Move prospects to take action
    Painting a compelling picture of how a service or product can meet prospects’ objectives helps them get behind it.

ROI of Effective Storytelling on Sales

  • 22x
    Stories are about 22x more memorable than fact alone. *
  • 80%
    Customers who feel a company's buying experience is as important as its products and services. **
  • 53%
    Customer loyalty that is driven by the sales experience. ***

* Jennifer Aaker, a professor of marketing at Stanford Graduate School.
** According to Gartner
*** Salesforce’s 2018 State of the Connected Customer report

Whatever your business – stories sell

Accelerated business growth will result from your sales team’s participation in Storytelling for Sales Professionals. They will be able to galvanize prospects and clients to take action by leveraging the power of storytelling to connect with their hearts and minds. In addition, they’ll leave with a library of stories to use in any selling situation. Other storytelling training programs or storytelling seminars don’t have the proven track record of success Storytelling for Sales Professionals does. It helps ensure products will buy from your sales team instead of from a competitor.

Interested in learning more about our successful approach to storytelling training? Download our free ebook, Executive Essentials: Storytelling.

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Whatever your business – stories sell

Storytelling for Sales Professionals
Tailored to your needs

We are a partner who will always carefully listen to your ideas and requirement—our Storytelling for Sales Professionals format will be tailored to meet your needs.

  • Delivery
    In person, up to 24 participants
  • Audience
    Sales professionals. Managers or other executives seeking to build more collaborative and customer-centric teams can benefit from the program, and may also consider participating in Leading with Presence: Storytelling.
  • Timing
    One day, half day, or tailored to your needs
  • Schedule
    Participants are asked to do some interesting reading and conduct a self-evaluation of their current communication skills and experience prior to the program. During the program, they work in pairs for many of the lively exercises, engage in dynamic discussions, and apply storytelling for sales skills they learn to real world scenarios from their work life during role-play.

Ready to have your best sales year yet?

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