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Four Reasons to Train Your Trainers to Deliver Reader-Centered® Writing

3 min read

If you’re visiting our blog, you already recognize the importance of business writing. From emails to proposals to other documents, written communication has become one of the primary ways we initiate, build, and maintain professional relationships. It’s also why organizations across the globe hire us to teach Reader-Centered writing skills to their employees.

While our facilitators are expert travelers, happy to deliver our classroom sessions at any of your locations, there’s also another option. Through our Train-the-Trainer program, your in-house facilitators can become certified to deliver our content to your staff.


Why might you use your own facilitators to deliver B.C.’s writing workshops?

Depending on the needs of your learners and your organization, there are a number of reasons to consider it, and often a company will use a combination of their trainers and ours. In addition to the logistical and cultural benefits of “owning” the process internally, it can also provide you with greater flexibility and help boost attendance at open-enrollment workshops.


Four top reasons companies use their own facilitators

1. Establishing a coaching community

Group workshops are critical for delivering a unified message to teams. But what happens after the day is over? 

You know that ongoing support is key to whether or not people will continue to use skills they learned during formal training opportunities. Through our train-the-trainer process, your facilitators learn how to be supportive, effective writing coaches, picking up the best practices and proven approaches from our seasoned master trainers. The result? Knowledgeable trainer/coaches embedded within your organization who know your people, can offer peer feedback on writing, and will reinforce the learning on a continual basis. 

2. One voice to the customer: Implementing a consistent writing process

One of the most frequent complaints we hear is that there’s no consistency in written communication. Voice and style seem to vary by team or department—or even within the document itself when multiple people are working on a single large proposal or report. Wouldn’t life be easier if you had a team writing process to create consistency across the organization and streamline complicated writing projects?

Having in-house trainers available to teach writing workshops whenever the need arises will help ensure everyone is learning and applying a consistent writing process. This enhances your brand and customer relationships.

3. Training tailored to your teams and culture

Making the training relevant to the learner is important for buy-in and retention. While we offer a variety of customization services, our Reader-Centered programs allow trainers the flexibility to tailor their facilitation based on the needs of the audience. For an in-house facilitator who already knows the culture and has easy access to company style guides or templates, it’s even easier to adjust the delivery and focus in on the specific types of writing projects that are most applicable to learners in that group.

You know your world better than anyone else. Wouldn’t it make sense for you to guide learners how to write within that world?

4. Strengthening buy-in and commitment for training

There are times when you want an “outsider” to come in and deliver training, but often, people see the connection and importance to their jobs more readily when it’s delivered by in-house trainers who are able to create buy in with corporate stories and anecdotes. By selecting facilitators who have the internal credibility as well as the ability to teach writing, you can go a long way toward making clear writing a standard in the organization.  


Worried your internal team may not have the proficiency? We have an established process to help you assess and select candidates for our train-the-trainer program. Contact us to learn more about certification and to discuss whether the use of in-house trainers is right for your organization.


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