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7 Communication Do’s and Don’ts for Leaders

< 1 min read

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin

From mergers and acquisitions to pivots and other corporate shifts, organizational change is the new normal in our ever-evolving business landscape. Many of today’s businesses are undergoing transformations both big and small to stay competitive, the effects of which can be felt across the entire organization.

Organizational change by the numbers

  • A McKinsey survey of 3,000 executives revealed that enterprise transformation efforts succeed only 40% of the time.
  • A study from Harvard Business Review found that more than 70% of business transformation efforts fail.
  • A Towers Watson survey found that only 25% of change initiatives succeed long term.

What does it all mean?

Do these bleak stats paint the full story? Our friends at Harvard Business Review don’t seem to think so, stating that the negative biases surrounding organizational change “can create a toxic, self-fulfilling prophecy” for situations that are often more successful than we realize.

We believe that the key to successful business transformation starts with your leaders and their ability to communicate effectively and authentically. When times are hard, it’s those at the top who must step up and steer the team towards success.

Organizational change can be incredibly fulfilling

The stakes of organizational change are high. How are you helping your leaders prepare to steer the ship? Start by downloading this free eBook, “7 Communication Do’s and Don’ts for Leaders Facing Rapid Organizational Change.” You’ll learn the effects of change on organizations, the science behind organizational change, the biases driving human change behavior, and the communication skills your leaders need to inspire their teams through uncertainty.


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