Bill Koch

Bill Koch

Richardson, TX


  • US Southwest

Bill Koch is an executive coach with over 25 years of C-level and leadership experience. Bill’s primary objective is to inspire and guide high performers to become even more effective organizational leaders. He coaches new leaders and senior executives in a range of industries – from Fortune 500 companies to start-ups to academia.

Through his focused, authentic, and optimistic coaching style, Bill works with clients to discover their best leadership self. By creating a safe and non-judgmental environment, clients can test new behaviors before trying them in the real world. He helps leaders discover and develop the key behaviors that will have the greatest positive impact on the client’s environment.

Bill connects with executives who have a desire for more performance in their business and more meaning in their personal and professional life. Bill coaches with methods and systems that lead to peak performance and balance. He specializes in C-Suite executives, C-Suite succession candidates, and High Potential individuals. He has extensive experience with successful onboarding coaching engagements for clients new to organizations and newly-promoted executives.

In addition to coaching, Bill currently advises for a private equity portfolio and serves on two corporate boards. He has served as President of a division of AMR Corp., then a Fortune 50 public company, and has served as CEO of multiple large private enterprises. Bill has extensive experience developing portfolio businesses under private equity sponsorship. He has been at the helm of companies involved in more than $500 million in M&A transaction value. Bill has a hard-earned reputation for building value in the businesses he leads with a track record of achieving peak performance under his leadership.

Bill brings distinctive know-how to the coaching process. He provides insights from his unique experience. He listens, and he knows how to ask the right questions to help his clients get to the source of the solution. Clients value his ability to help them discover and see a better way forward. With Bill’s help, clients navigate the most direct route toward their desired outcomes.

Bill has experience supporting leaders in a variety of industries. Key client companies include Abbott, Sammons, Texas Oncology, Service King, and Sabre.

He is currently based near Dallas, Texas.


  • Advanced Professional Director Certification, American College of Corporate Directors
  • Associate Certified Coach (ACC), International Coach Federation
  • Executive Coach Certification Program, Coach Academy International
  • Hogan Assessments
  • Leadership Architect
  • Other Licensing & Training
  • The Leadership Circle Culture Survey
  • The Leadership Circle Profile
  • Voices 360


  • Bachelor of Arts in Political Science, Southern Methodist University

Practice Areas

  • CEO/Board Dynamics
  • Executive Coaching
  • Executive Presence
  • Leadership Skills & Challenges
  • Onboarding/Transition Coaching
  • Performance-based Coaching
  • Self-awareness
  • Team Building
  • Work/Life Balance