noun. One who facilitates leadership experiences for Ariel. synonyms; thought leader, guide, guru.

Andrew McMasters

Andrew McMasters

Seattle, WA


  • US Northeast


Andrew McMasters is an actor, director, and entrepreneur with more than 30 years of experience in the arts. Prior to joining Ariel, he spent 25 years running a non-profit theater company that he founded, and worked for multiple Fortune 500 companies to provide presentation support, messaging, and team-building and communication training. Andrew is dedicated to experiential learning, providing opportunities for self-discovery, and driving innovation in our everyday lives.

Training Experience

Andrew has worked extensively in a broad range of businesses including tech, health care, public services, non-profit, and higher education. Recent clients include:

  • Amazon
  • Google
  • Microsoft
  • Hasbro
  • Concur
  • Premera Health Care
  • GE
  • Nike
  • Bill and Melinda Gates Foundation
  • KPMG
  • Oliver Wyman
  • Wells Fargo
  • Adobe
  • Deloitte
  • Salesforce
  • University of Washington Foster School of Business

Business Experience

Andrew has been working as a consultant for nearly 20 years, providing trainings and customized programs for improving employee engagement, driving innovation, and inclusion. His 25 years as an arts administrator has informed his style of leadership training, using the skills from non-profit management in multiple fields. He worked extensively for Microsoft, Apple Computers, Cisco, and Salesforce (as well as many others) creating customer engagement programs and messaging for marketing events. Andrew also serves on multiple nonprofit boards and civic engagement groups and is a local Arts Commissioner with city government.

Theater Experience

  • Founding Artistic Director (1992-2017) of Jet City Improv, a non-profit theater in Seattle providing performances, educational programming, and outreach to underserved communities. Developed and produced more than 25 world premiere performances including “Austen Translation,” “The Lost Folio” and “Upside Downton.”
  • Instructor and Director at the University of Northern Colorado, providing training and methods for new ensemble theater work, as well as developing and directing “Six Degrees” using audience input and interviews to create a community based play.
  • Instructor and Director at the University of Washington, creating a new ensemble work titled “Beginnings,” exploring how relationships begin, grow, and possibly end.
  • Created and directed a theater / science hybrid performance called Faraday Cage Match that uses scientists onstage to help demonstrate difficult ideas and making them understandable for everyday audiences.

Education and Credentials

  • BA in English and Theater from Temple University
  • MFA in Drama from University of Washington
  • Certificate in Arts Administration from University of Washington