Communicate to Keep Your Team: Business Writing for Leaders
I came across a new report by Deloitte that is compelling, but not surprising: poor communication is damaging employee morale—and undermining business success. Failing to connect authentically with employees, especially when the chips are down, can cost a company everything from lost business to lost talent.
What I didn’t expect was the magnitude of the statistic reflecting tough times and poor communication: almost half of respondents said they are tuning up their resumes for greener pastures when business improves. Yikes.
The Deloitte Special Report on Talent Retention, “Managing Talent in a Turbulent Economy: Keeping your team intact” (September 2009), states the following:
49% of employees plan to seek alternate employment when the talent market heats up.
Of those surveyed employees who intend to leave, 76% report a drop in morale and 62% fault lack of communication from executives during the recession.
Could a few e-mails make a difference?
Those who use writing successfully to empower and motivate their people always
write personably and nonjudgmentally
get their point across the first time
deliver sensitive messages with tact
turn negatives into positives.
Since we communicate so much now in writing, building trust and unsnarling communication tangles in the process can be done with some easy-to-learn writing strategies.