Creating Powerful Presentations

Helps leadership teams to plan, write, and design presentations that engage and inspire others to act.

The focus: creating memorable presentations that drive action

Learners use The Five Steps to Writing Audience-Centered Presentations to plan, draft, and edit an on-the-job presentation. After the program, learners will be able to

  • write attention-getting PowerPoint® presentations
  • use storyboarding to plan a well-crafted presentation
  • enhance visual design—use images and graphics in new ways for impact
  • create effective handouts
  • influence your audience
  • analyze the audience to motivate and “sell” the key message using the Focus Sheet
  • structure arguments logically and persuasively using the Presenter’s Map tool
  • streamline your message
  • include only the content that the audience needs for decisions
  • learn the 6×6 rule and other editing skills for slides
  • eliminate jargon and wordiness
  • improve parallelism and passive voice
  • apply visibility/readability standards to slides and handouts
  • write for results
  • position the key message and persuaders strategically
  • use the “you” attitude
  • end with a call to action
  • use a rating tool to evaluate the quality of their presentations.


Blended learning and tools support ongoing development:

  • The Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
  • Better Communications’ workbook
  • Presentations Focus Sheet™, Presenter’s Map, and storyboarding techniques
  • The Strategic Presentations Analysis and Rating Key (SPARK)™

This workshop does not cover delivery skills, such as confidence or speaking techniques.

Contact us today for more information.


Learners practice our audience-centered writing process as they
  • plan presentation strategy using the Presentations Focus Sheet™
  • generate and assemble content efficiently before drafting
  • create a team or solo presentation with a unified message and stand-alone handouts
  • decide what information goes on slides or handouts
  • use planning tools to delegate assignments and coach others effectively.

Who should attend?

Anyone who writes or creates presentations for internal or external audiences

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