Strategic Writing

Help your teams effectively communicate through writing to drive desired outcomes.


Reader-Centered Business Writing

Drive action through effective business writing.

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Why business writing skills are an absolute must

Effective business writing is crucial to clearly convey important messages to both internal and external audiences via emails, reports, brochures, presentations, sales materials, visual aids, case studies, social media updates, and more.

What participants will learn

Our flagship writing workshop, Reader-Centered Business Writing, leads participants through The Six Steps to Reader-Centered Writing—a strategic, repeatable framework to create concise, action-driving documents. Starting with audience analysis, then techniques for brainstorming, then choosing the best ways to group and sequence information, they'll plan, draft, and edit a piece of writing from their to-do list.

The benefit

The ability to communicate well in writing improves success.

Program agenda

  • Delivery: In-person format, up to 12 participants; virtual format, up to 24 participants
  • Audience: Anyone who communicates in writing
  • Timing: In person, one day or half day; virtual, 5.5 hours; or tailored to your needs
  • Preparation
  • Complete a sign-up questionnaire (unless participating in the senior level of this workshop, in which case we'll conduct an interview beforehand)
  • Come prepared to work on creating and editing a document from to-do list
  • Schedule - for everything from simple email to complex documents, learners apply the Six Steps to Reader-Centered Writing to write 30-50% faster and learn to:
  • Write for results
  • Analyze their audiences
  • Design for visual impact
  • Edit accurately using checklists.

Real Results.

After participating in the program, participants will be better able to

  • analyze their audiences
  • influence readers
  • position conclusions and action steps strategically
  • design for visual impact
  • edit accurately using checklists
  • write for results.

Strong writing builds credibility and drives results

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Strong writing builds credibility and drives results

Authentic communication is necessary for business success

Learn how we can help improve your company’s performance.

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Authentic communication is necessary for business success