Here’s Why Those Who Tell Stories Rule the World
Those who tell stories rule the world.
– Native American Proverb
Perhaps you’ve noticed that the world is getting a bit noisier. While technology has opened new doors to help us communicate in real time, our TVs, smartphones, and computers make it nearly impossible to find a moment of silence. On a daily basis, the average American sees more than 4,000 ads, receives 121 emails, and spends 2 hours and 37 minutes browsing the web via their mobile device.
So, if you have something important to say, how can you cut through the noise and truly be heard?
A good story is a great place to start.
In an overly cluttered communication landscape, it’s the stories that break through. A good story can transcend time, language, and culture to create authentic connections. It can humanize the storyteller, promote deeper understanding, bring people together, and create a lasting legacy. In fact, stories are 22 times more likely to be remembered than facts alone.
Storytelling lies at the center of human existence. We are hard-wired to use this form of communication to connect with those around us. Regardless of who you are, where you’re from, and what you do, mastering this universal language can help you inspire the people around you and move people to action.
You’ve probably heard the term “storytelling” being thrown around in the business world like confetti, but the fact is, a good story is hard to come by. To use your words to make a true impact and avoid falling flat, you must take the time to understand the essential elements of a good story and practice through everyday application.
Ready to master the art, science, and application of effective business storytelling? We recently teamed up with Adweek to help you dive deeper. Check out the full article on Adweek right here: You Can Be a Natural Business Storyteller If You Pay Attention to the Art and Science.