Presence gets you in the room. Story keeps people in it.

Leaders are judged by their tone, body language, and facial expression because our brains process nonverbal cues faster and trust those cues more. When leaders’ words or actions don’t match these signals, their employees lose trust.

This lack of confidence weakens alignment and slows execution. But, when leaders communicate with presence and storytelling, they align their message to a greater business context, moderate their presence to fit the situation, and adapt in real time.

  • placeholder leadership impact
  • placeholder Video

    Listening without agenda

    Watch now
  • placeholder ebook

    Connecting through Storytelling

    Read more
  • placeholder Why Ariel

    Experiential programs for presence & agility

    Read more

How Ariel helps leaders communicate with presence and storytelling

Ariel blends coaching, experiential learning, and real-world practice to help leaders communicate clearly, and earn buy-in when it matters most.

  • Earning trust through authentic executive presence
  • Using storytelling to align organizational goals
  • Navigating high-stakes conversations

The Problem

Many leaders are technically strong but struggle to connect authentically with others. They may be seen as competent but not compelling. Without executive presence, ideas fail to land and influence stays out of reach.

  • The Solution

    Most leaders have never been taught what presence actually looks like in practice. When they understand the specific behaviors behind it, from how they listen to how they carry themselves, they can close the gap between how they see themselves and how others experience them.

  • The Ariel Way

    Ariel draws on theatre-based methodology and the PRES model to help leaders identify the specific behaviors that shape how others experience them. Through practice and coaching, leaders build presence that is authentic, not performed.

The Problem

95% of employees do not understand strategy. Leaders may know where the organization is headed, but struggle to communicate that vision in a way teams can believe in. When buy-in is missing, momentum slows and goals feel increasingly out of reach..

  • The Solution

    A simple, relatable story helps teams understand their role and stay aligned in daily work. Communication is more impactful when leaders use storytelling to explain purpose, stakes, and next steps.

  • The Ariel Way

    Ariel brings storytelling into real business contexts through expert facilitators, real role-play scenarios, and tactics from theatre performance. Participants develop ways to tell business stories, explain complex data, and unite their team around their goals.

The Problem

Leaders may avoid high-stakes conversations because they fear making people uncomfortable or want to avoid conflict. But problems arise when employees don’t receive constructive feedback. Over time, avoidance weakens teams and creates broader organizational consequences.

  • The Solution

    Avoiding difficult conversations doesn’t prevent conflict, it allows it to grow. When leaders stay present, listen actively, and offer clear feedback, those same moments become opportunities for learning, alignment, and progress.

  • The Ariel Way

    Ariel develops leaders who can handle conflict through real-world practice and coaching. By role-playing difficult conversations from day-to-day work, leaders learn to communicate with greater clarity, improving performance across teams.

What clients are saying

"I love how much practice there was and how the stories evolved from just storytelling to using them in a business context. I have already told 2 stories once while presenting and once during a meeting to get a point across and both were met with a lot of enthusiasm, and I was given great feedback afterwards. This course put everyone in the room out of there comfort zone in a very safe way!"

Participant
Manufacturing
Storytelling

"Ariel got to the heart of a couple of key behaviors/thinking patterns and offered (and rehearsed) solutions that will change the way I present and lead meetings."

Participant
Manufacturing
Personal presence: Presenting program

"I had never experienced any training of this kind before, we were stretched far far from our comfort zones in our storytelling styles, communication skills, emotional range in the workplace and behavioural skills, and I think as a group it brought us even closer together, through laughs and tears."

VP Finance
Healthcare
Leading with Presence

Ariel library

Communication Coach vs. Executive Coach

Read More

How to Select an Executive Coach

Read More

Every Trust Deficit Begins as a Communication Problem

Read More

5 Reasons Your Proposal Loses the Room in the Q&A

Read More

Stop Performing: How Marc Chase Helps Leaders Communicate with Presence

Read More

The Accidental Coach: Barbara Burgess on Real-World Leadership Development

Read More

Frequently asked questions

For more than 30 years, The Ariel Group has helped leaders close the gap between how they see themselves and how others actually experience them. Drawing on theatre-based methodology and their proprietary PRES model, Ariel's facilitators work with leaders on the specific, learnable behaviors behind presence, including how they listen, carry themselves, and adapt in the moment, so it reads as authentic rather than performed. That depth of experience, delivered through coaches and facilitators who train roughly 20,000 leaders a year across dozens of countries, is what sets Ariel's approach apart from a typical communications workshop.

Ariel's storytelling training is rooted in techniques drawn directly from theatre performance, not generic public speaking tips. Facilitators help leaders find and shape stories that make strategy, purpose, and complex data land in a way people can actually relate to and remember. Through real role-play scenarios grounded in day-to-day business situations, leaders practice using story to explain the "why" behind decisions, unite their teams around shared goals, and turn abstract strategy into something employees can believe in and act on.

PRES is Ariel's framework for leadership presence, built on four qualities: being Present, Reaching Out, Expressiveness, and Self-knowing. Being Present means staying in the moment and flexible enough to respond as things change. Reaching Out is about attuning to others and building connection through empathy and listening. Expressiveness covers how leaders use voice, body language, and story to communicate with impact. Self-knowing means understanding your own values and letting them show consistently in how you communicate. Ariel uses PRES as the practical backbone of its coaching, helping leaders identify which of these behaviors need the most work so their presence comes across as authentic rather than performed.

Are difficult conversations holding your teams back?