noun. One who facilitates leadership experiences for Ariel. synonyms; thought leader, guide, guru.

Veronica Barron

Veronica Barron

Somerville, MA


  • US Northeast


For 15 years, Veronica has traveled the world as a puppeteer, performer, and director, specializing in new work development and interdisciplinary collaboration, and earning praise as “magnificent” (WGBH) and “the cast’s best voice” (The New York Times). Prior to her work with Ariel, she delivered theater-based training through Harvard University’s Bok Center for Teaching and Learning. She maintains a marketing communications consultancy working within the nonprofit, higher education, and arts/design sectors to develop new programs, build data-driven systems, and inspire donors and audiences.

Training Experience

Veronica has designed curriculum and facilitated trainings in creative practice, giving and receiving meaningful feedback, anti-bias interventions, and executive presence.

Forever fascinated by how differences and conflicting viewpoints can make teams stronger and wiser, she is a certified practitioner in the Myers Briggs Type Indicator (MBTI) and has trained extensively in Nonviolent Communication and Convergent Facilitation.

She has worked with an eclectic mix of clients, including:

• The School of the Museum of Fine Arts

• Harvard University

• University of Quebec at Montreal

• Emerson College

• New England Conservatory

• Longy School of Music

• The Freedom Trail Foundation

• Salem State College

Business Experience

Veronica’s business experience centers in marketing & communications, with experience in the nonprofit, higher ed, and design sectors. She has written magazine pieces, marketing & branding copy, audience engagement, digital marketing campaigns, design proposals, and more. Veronica deeply believes in the power of clear, evocative communication to move people toward both feeling and action, including business outcomes. Her business writing has yielded tangible results for clients including landing a $5M contract, and growing program revenue by 116% YoY.

Theater Experience

• Grant recipient from the Jim Henson Foundation, the Boston Foundation, and New England Conservatory for Magic Pearl, a magic puppetry fable with original chamber music, for which Veronica is director and designer. Premiering in February 2023.

• Has toured as a puppeteer to Japan, Taiwan, Mexico, and numerous U.S. cities with Kid Koala’s Nufonia Must Fall, which features a DJ, string quartet, puppetry, and live cinema. Next tour: Saudi Arabia and India.

• Performed at the New York Musical Theater Festival, earning praise from the New York Times as “the cast’s best voice”

Education and Credentials

• Bachelor of Fine Arts in Theater Arts from Boston University

• Certified Practitioner with the Myers Briggs Type Indicator (MBTI)

• Completing certification as a Master Workshopper with AJ&Smart

• Completed a four-month dance-theater intensive at Vijnana Kala Vedi Cultural Centre in Kerala, India, learning bharatanatyam and kathakali (two classical dance-theater forms)

• 10+ years of improvisation study & practice, including theater, dance, and music (jazz) improvisatio