Maja Mommert
Berlin, GermanyRegion: EMEA
Maja Mommert is an Executive Coach and Executive Facilitator with over 15 years of international experience working with senior leaders and cross-functional teams. As Managing Partner and Artistic Director of the renowned Berlin improvisation and corporate theatre ensemble samt&sonders, she blends creative mastery with deep business acumen.
Her consulting focus includes strategy, change management, leadership development, and concept creation. Drawing from the principles of applied improvisation, she enables leaders to strengthen presence and charisma, elevate storytelling, navigate change, innovate effectively, and communicate with impact—even in high-pressure or high-stakes situations.
Maja is particularly recognized for her work in:
- Executive presence and high-end presentation skills
- Influencing and stakeholder management
- Crucial conversations and conflict resolution
- Stress management and resilience
- Creative problem-solving and innovation
Known for her lively, engaging facilitation style and her unwavering optimism, she creates psychologically safe spaces where participants explore, learn, and grow. She delivers programs in German, English, and French.
Training Experience
Maja has designed and led programs for executives, emerging leaders, and global teams across a wide range of industries. Her client portfolio includes:
- Abbott Laboratories
- BASF
- Coca-Cola Hellenic
- HSBC
- Lindt & Sprüngli
- LVMH
- Oliver Wyman
- Procter & Gamble
- Zurich Insurance
Business Experience
Managing Partner & Co-Founder — samt&sonders, Berlin
Maja co-founded samt&sonders, a leading improvisation and corporate theatre ensemble. She built the company from the ground up, developing long-term client partnerships, managing business operations, and expanding the team’s creative and commercial capabilities.
Executive Coach, Facilitator & Moderator
In her work as a coach and facilitator, Maja brings together her background in leadership development, creative processes, and communication strategy. She supports executives and teams through transformation processes, strategic alignment work, and culture-shift initiatives.
Creative Director & Concept Developer — Interactive Agencies, Germany
Before founding samt&sonders, Maja held senior roles as Creative Director and Concept Developer in several of Germany’s leading interactive agencies. She led interdisciplinary teams in fast-paced environments, driving the creation of innovative digital experiences and communication strategies.
Theater Experience
- First stage role at age 5 (as Father Christmas)
- 20+ years of improvisation and performance work with samt&sonders, Berlin
- Performances across Europe and the United States
- Member of the Applied Improvisation Network (AIN)
Education and Credentials
- MA in Information and Communication, Université Stendhal Grenoble 3, France
- Postgraduate Studies in Communication, University of California, Santa Barbara
- Training in Improvisation and Applied Improvisation, including studies with leading teachers such as Keith Johnstone
- Certified Professional Systemic Coach
