Jackie Woodward
Pinehurst, NCRegion: US Southeast
Jackie Woodward is a proven, growth driven CMO with over 30 years of domestic and global experience at the intersection of brands, consumers, and technology. A transformational leader with focus on cultivating high-performing, cross-functional teams, Jackie has an impressive record of driving sustainable growth across omnichannel lifestyle businesses.
As CMO of Bojangles Restaurants ($1.6B, private equity-backed with 800+ global outlets), Jackie revitalized and modernized the business to drive significant improvement in guest counts and sales; led tech stack development and launch of Ecommerce, CRM, and loyalty initiatives resulting in double-digit, sequential year-overyear growth; and, led the ELT to create a 5-year strategic roadmap to deliver sustainable results – all of which led to notable gains at the expense of key competitors during the very challenging pandemic environment.
Key Positions
- Chief Brand and Marketing Officer, SVP, Bojangles Restaurants, Inc.
- Global CMO, SVP, Krispy Kreme Doughnut Corporation
- VP, Global Media and Connections Platforms, General Mills, Inc.
- VP, Marketing Connections, MillerCoors LLC
- VP, Global Marketing, McDonald’s Corporation
Board Positions
- Craft Brew Alliance
- MacPhail Center for Music
- Make-A-Wish Foundation of Illinois
- International Children’s Alliance
Key Industries
- Food & Beverage
- Restaurant
- Consumer Packaged Goods
- Alcoholic Beverages
- Multi-Unit Retail Franchise
- Private Equity
Core Strengths
- Brand, Business & Organizational Transformation
- Omnichannel Strategic Growth
- Ecommerce and Digital
- Marketing Innovation
- Consumer Experience & Market Insights
- Global & Domestic Media Strategy
- Franchisee Relations
- Operational Excellence
