Elizabeth Martin

Elizabeth Martin

Senior VP of Marketing


Elizabeth is the Senior VP of Operations at Ariel. She also carries the flag for the power of effective writing. She aims to connect the skills and values of relationship building and authentic connection to writing, showing how we must bridge the gap between how we present ourselves in person and in writing to truly represent a congruent, powerful personal brand.

Originally hailing from Wyoming, Elizabeth has lived all over the country including Colorado, Kentucky, and West Virginia; however, she now considers herself a true New Englander. Outside of work, Elizabeth enjoys singing in an acapella group and playing guitar and Appalachian dulcimer. In addition to these musical pursuits, she also spends time cooking and baking, reading, and writing creative non-fiction. The proud parent of a precocious and fun kid, Elizabeth also spends much of her time sharing her love of reading and performance with her family.

Training Experience

Elizabeth has designed and delivered programs for many clients. Some of these include Aetna, Inc., Charleston Brewing Company, EMD Serono Corporation, MathWorks, Genzyme, Boston Scientific

Business Experience

Elizabeth has years of experience facilitating in person and online. She has also developed and delivered webinars for large audiences. Previously Elizabeth worked in a start-up educational media company where she wrote promotional materials and managed dealer relations.

While working for an education research and development not-for-profit corporation, Elizabeth wrote and edited formative evaluation reports for comprehensive school reform programs. She has also done freelance writing and reporting for daily newspapers. In addition, Elizabeth has written catalogs and educational posters. Elizabeth leads Better Communications’ in-person and online workshops, and she has taught literature and ESL writing for high school and college students.

Education and Credentials

Elizabeth received her B.A. in English from West Virginia State University and her M.A. in English from Simmons College in Boston. With a background in English, business writing, and teaching, Elizabeth’s professional passion is helping people use language to communicate strategically and build relationships.