Leadership

Bill Copeland

Bill Copeland

Director of Marketing

Bill Copeland is the Director of Marketing at Ariel, responsible for developing our marketing strategies, expanding market awareness, managing and coaching our Marketing Team, and overseeing our marketing programs and initiatives to connect with prospects and customers.

A “full stack” marketer with more than 20 years of experience, Bill loves to write and enjoys using automation platforms and technology tools, as well as social media, to help growing companies expand their digital footprint, promote their expertise, and help sales teams build relationships and meet revenue goals.

Prior to Ariel, Bill held management positions at leading software and service companies, including Grey Advertising, Market Science Associates, Simplex/Tyco, NuView Systems, MarketSight, HRMS Solutions and MassPay.

Outside of work, he enjoys hiking, kayaking, and skiing in New Hampshire’s White Mountains, reading books by his favorite authors John Grisham, James Patterson, and David Baldacci, and dining out with his wife and adult children on Boston’s North Shore.