After the group workshop, attendees will be able to
- analyze their audiences
- influence their readers
- strengthen relationships
- write for results
- position conclusions and action steps strategically
- build understanding and drive decisions
- design for visual impact
- create documents their readers will read first
- edit accurately using checklists
- choose the right words and tone
- build credibility and enhance professional image.
Learning by doing
Learners use The Six Steps to Reader-Centered Writing® to plan, draft, and edit an on-the-job document. Learners plan their message by:
- analyzing their audience
- creating headlines
- sequencing information strategically.
After quickly writing the first draft, learners edit for clarity, conciseness, accuracy, visual design, and tone.
Blended learning and tools support ongoing development
Our standard program includes:
- Individual coaching and Personal Learning Plan
- The Document Analysis and Rating Tool™ (DART) to guide editing and measure quality
- Better Communications®’ workbook
- Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing, by Deborah Dumaine, founder of Better Communications
- Job aids: The Six Steps to Reader-Centered Writing and the Focus Sheet™
- Reinforcement by E-mail™—24 content-rich messages reviewing key tools and concepts (optional)
- Document LifeLine™—just-in-time coaching by e-mail (optional).
Contact us today for more information.