Reader-Centered Business Writing

Quality writing drives action and productivity.

After the group workshop, attendees will be able to

  • analyze their audiences
  • influence their readers
  • strengthen relationships
  • write for results
  • position conclusions and action steps strategically
  • build understanding and drive decisions
  • design for visual impact
  • create documents their readers will read first
  • edit accurately using checklists
  • choose the right words and tone
  • build credibility and enhance professional image.

Learning by doing

Learners use The Six Steps to Reader-Centered Writing® to plan, draft, and edit an on-the-job document. Learners plan their message by:

  • analyzing their audience
  • brainstorming
  • creating headlines
  • sequencing information strategically.

After quickly writing the first draft, learners edit for clarity, conciseness, accuracy, visual design, and tone.

Blended learning and tools support ongoing development

Our standard program includes:

  • Individual coaching and Personal Learning Plan
  • The Document Analysis and Rating Tool™ (DART) to guide editing and measure quality
  • Better Communications®’ workbook
  • Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing, by Deborah Dumaine, founder of Better Communications
  • Job aids: The Six Steps to Reader-Centered Writing and the Focus Sheet™
  • Reinforcement by E-mail™—24 content-rich messages reviewing key tools and concepts (optional)
  • Document LifeLine™—just-in-time coaching by e-mail (optional).

Contact us today for more information.

Who Should Attend?

  • All who communicate in writing.
  • The program is tailored to your learners’ specific writing needs, whether for e-mail messages or complex reports and proposals.
  • This program is available as part of a progressive series of workshops.

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