Strategic Writing

Help your teams effectively communicate through writing to drive desired outcomes.


Write to Win Sales

Boost sales success through strategic and purposeful writing.

Video Poster

How strategic writing can win your company more sales

Effective sales writing persuades the reader to take a specific action—to buy a product or inquire about your service. It is engaging, credible, clear, concise, and persuasive.

What participants will learn

In Write to Win Sales, participants learn how to apply The Six Steps to Reader-Centered Writing to achieve successful sales outcomes.

The benefit

Participants' reader-focused writing will capture clients’ and prospects’ attention ahead of the competition, speed up and direct their decision-making process, and serve as a critical tool in building productive long-term relationships.

Writing to win sales is a skill

  • Strategic, well-organized writing conveys a level of professionalism, makes an impact on the reader, and drives the reader to take action. This helps your team close more deals and build long term relationships for future business. All team members should be effective communicators in order to optimize their time and efforts.
  • Delivery: In person or virtual, up to 12 participants
  • Audience: Sales representatives, account managers, relationship managers, marketing teams
  • Timing: In person, one day or half day; virtual, 4 training hours split across 3 sessions; or tailored to your needs.
  • Agenda
  • Workbook and exercises
  • Individual coaching
  • Development of a personal learning plan
  • Email reinforcement

Real Results.

Graduates of Write to Win Sales benefit from

  • increased productivity in writing sales documents
  • a better understanding of client and prospect needs (value selling approach)
  • increased sales and the ability to speed up customers’ decision-making process
  • stronger customer relationships.

Accelerate the prospect decision-making process with effective writing

Let's Connect
Accelerate the prospect decision-making process with effective writing

Authentic communication is necessary for business success

Learn how we can help improve your company's performance.
Let’s Talk
Authentic communication is necessary for business success